Over the recent past, patients in America ask their doctors for medications and self diagnosis; this can be attributed to many factors that include the ever changing environment that has resulted to too many ailments and complications that the only physicians and doctors can prescribe medicines for treating such diseases. With such complications many American families have opted to hire family doctors who can take care of any diseases.
This implies that many American families no longer pay visits to government or public hospitals to seek medication but instead consult their doctors who prescribe them with medicines that will get from the local pharmacists. There is also another reason why they ask for medication and self diagnosis and that is patients trust the physicians and doctors. They feel that many physicians and doctors are not profit oriented and they always they always carry out their duties of examining them in a professional way.
In America the doctors and physicians always attend institutions where they are professionally trained to handle any ailments and treat the patients in the best possible ways. Many Americans nowadays do not trust pharmaceuticals because they have slowly learnt that such organizations are profit oriented and that they are interested in increase in sales and they do not concentrate more on prescription of correct and required drugs to there customers that is the patients. (Morisky, Green, and Levine, 1986) Pharmaceutical marketing and TV advertisements
Recently there has been an increase in promotional activities regarding sale of medical products and mainly the use of television adverts has been utilized. The huge advertising campaign to customers of pharmaceuticals of late in America has drawn a lot of hullabaloo from various individuals and institutions. Research indicates that advertising of pharmaceuticals is forbidden in all western nations apart from America and New Zealand, but they are also reported to be on the progress of adopting new regulations of banning such adverts.
Many are of the idea that doctors and physicians should be left to prescribe drugs alone and not through adverts because they have been trained to do so. Others are of the view that that customer learning and involvement on health issues is of prime importance but customers require autonomous or free, relative information regarding medical drugs but not through advertising of medical products. Therefore for such explanations, most nations enforce restrictions on pharmaceutical promotional activities which are not imposed on other products.
In several countries there is regulation that such adverts for pharmaceuticals should comprise a number of probable negative outcomes with the use of such drugs; this will ensure that customers are knowledgeable of all aspect of medical drugs on question. For example in Canada restrictions on pharmaceutical promotional guarantees that advertisement that talk about name of medical drug should not at the same time express the function of the drug in question. Advertisements that talk about a medical setback should not talk about medical name that is intended to be used for selling. (Ray and Alan, 2005)