keting Abstract This research project will examine the current trends of international marketing and particularly will focus on the homecare Companies which falls under the pharmaceutical industry. Pharmaceutical industry is reportedly one of the growing industries in the world and drugs are now demanded at a high rate thus necessitating Homecare Companies to go global in their attempts to enlarge there market share as well as achieving profitability. There exist competition in pharmaceutical industry and many firms now seek to utilize the concept of marketing in their attempts to explore new markets thus attained there desired market share.
Homecare Companies is reportedly the market leader in the industry and it has approximately two hundred branches all over the world. This paper will be focusing on how the pharmaceuticals strive to do their investigations in order to expand, promote, advertise and issue drugs in the modern economy in the U. S. Pharmaceutical firm can be defined as a mercantile business which is primarily formed to carry out investigation, expand, advertise or promote and issue medical drugs in the economy.
Pharmaceuticals companies can therefore trade in non-specific or brand prescriptions that are permitted by the existing laws. Like any other business organization, pharmaceuticals are subjected to array of regulation and policies concerning patenting, and advertising of medical drugs. Pharmaceutical industry from its inception in 19th Century, there has been tremendous growth experienced and on the process this industry has brought forth both admiration and hullabaloo Statement of the Problem
This paper seeks to identify the impact of pharmaceutical in international business and how homecare companies and firms can fully utilize the concept in order to attain their objectives. Research indicates that homecare companies use pharmaceuticals to market their business and to attract many customers into their firms. Pharmaceuticals have brought about benefits as well as impoverishment to different countries depending on the magnitude of its impact in such nations.
Homecare Companies have fully utilized this concept of marketing through its international marketing strategies thus attaining a relatively large market share when compared to its competitors that benefit from workforce diversity, availability of different drugs, new markets and technological advancements among other benefits. However, home care firms in the process of marketing have caused a lot of suffering that is impoverishing the host countries for example by exploiting them and so on.