Wellness and comfort in the segment of shoe market carry heavy importance in consumer market all around the world in various countries. Messe Dusseldorf, one of the prominent International trade fair organization is organizing International shoe Fair which is ensuing to be held between March 13-16 with the participation of 1600 exhibitors representing different countries. The shoe Trade Fair will be displaying product lines basing on international style, fashion, exclusive style, kid’s corner, wellness and comfort, young fashion lifestyle and sports.
Wellness and comfort corner will occupy an area admeasuring 7,000 sq. m in the trade fair in order to showcase healthy footwear pointing to the facts of easy on feet, style and comfort in footwear which has a significant importance. A unique collection of shoe created by Oka b created and manufactured by USA have been agreeably accepted by 25 million of customers that shoes offered by company are comfortable for busy goers. Oka b footwear is designed to offer ease, distribution of weight, a single-piece construction of shoe giving comfortable foot bed for users.
These shoes are therapeutically proven to create a total wellness with each usage of footwear. Reebok, a billion dollar multinational company is successful which offers footwear to all age groups beginning from infants, toddlers, boys, girls, men and women. The pricing of shoes is quite affordable for all group of incomes which is why the company has been globally successful in offering quality coupled with reasonable pricing. Also the shoes are particularly designed suitable to the feet of each age group considering wellness, comfort and long lasting in use.
Methods A question arises as to how footwear companies consider the make and manufacture of products, importantly what are the prominent factors that will be considered by footwear companies to tap a wide variety of consumer footwear market in offering wellness and comfort to boost companies sales in footwear products. Reebok offers sport shoes separately for women and men. Nylon running shoes offer cushioning, sock liner for comfort for women whereas for men Vero FL offers lightweight, thick foam, adequate breathability and flexibility.
There are variety of shoes for fitness, basketball shoes and casual shoes each carrying a unique style of design and model for each age group. Super feet Premium Insole makes different variety of products for various activities and sports. There are three basic modules which the company adopts to manufacture insole. viz. , (1) easy fit (2) trim to fit (3) custom fit. The company adheres to the principle that everybody has a different feet whereas comfort and wellness is required for everyone taking a first basic fact of “what type of foot one has? ” whether neutral, pronated or supinated.
The second fact is “what type of footwear one is wearing”? whether tight, loose or easy and accordingly the company suggests easy fit, trim fit or custom fit. The third fact is “what type of activity one is involved in”? especially for runners and walkers, shock absorbers are provided, for soccer sports tight fitting models are provided and cowboy boots are advised for cyclists and skaters. Many a times, consumers ignore some of the important facts in choosing a pair of shoes or sandals. For such clients, company practices and provides authorized dealers to demonstrate and size feet in order to suggest a perfect fitting for a customer feet.