The government has many ways in which they promote the health of the population, one of these is thought advertising campaigns, which are, aimed at the general public. These campaigns are easy to understand, and set out in such a way that everyone is able to relate to. Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more. The Change4Life advertising campaign began on 3 January 2009 – on TV, in the press, on billboards and online. It is targeted at young families. These campaigns are about health education and promotion.
Educating the population and promoting change for healthier lifestyles, which is very important as lifestyle diseases are on the increase, the way we are living is leading us to experience different kinds of diseases than in the past. Obesity can lead to coronary heart disease and diabetes and people becoming overweight and obese are increasing. The percentage of adults who are obese has roughly doubled since the mid-1980. If we are able to educate young families and children hopefully the statistics will come down in the future. Planning and evaluating the provision of relevant health services
The governments are continuingly assessing the provision of relevant health services and whether or not they are having sufficient impact on specific problems. (APHO) The Association of Public Health Observatories represents 12 different public health observatories to produce information, data and to monitor the health of the population. APHO help the NHS and other governmental organisations to ensure that decisions and actions taken to improve health are supported by sound data and information. In 2008 ERPHO (Eastern Public Health Observatory) conducted a lifestyle survey 26,290 people aged 16+ were interviewed.
Questions were asked about Age, sex, Ethnicity, General health and long term limiting illness/disability Smoking status, Smoking quit attempts, Alcohol consumption, height and weight, Physical activity and Diet. They found that there was a major difference in smoking in deprived areas compared with the rest of the East of England with 8. 7% more males smoking and 6. 9% more females smoking, and over 70% of smokers within the East of England had made no attempt to quit. These results could show that the East of England especially deprived areas need more support/ clinics/ services in giving up smoking.