Adoption of Innovations

Information technology or IT has been an ongoing trend in public or private institutions or organizations since its establishment as a means of knowledge management in order to add value and maintain competitive advantage within the corporate arena. However, since majority of existing organizations, particularly private and commercial ones, have employed IT as one of the primary pillars of their institution, it has become difficult to gain an edge or an advantage; thus, the establishment or formulation of IT innovations in order to fuel competition between organizations.

However, as discussed in the article, there are various factors which influence the adoption of IT innovations within the organizations. The results or outcomes may either be successful or unsuccessful depending on the status of identified features which affect the adoption process.

The research study conducted by Waarts, van Everdingen, and van Hillegersberg on the matter – “The Dynamics of Factors Affecting the Adoption of Innovations” – has yielded various, but consistent results which reveal that the identified factors influence the early adoption of IT innovations and continuously influence the latter processes of adoption, but with observable differences on the results and outcomes.

Apparently, the factors that influence early adoption and the later adoption of IT innovations differ. In the beginning, organizational culture, behavior, and responses to IT innovations greatly influence the success of early adoption. In the latter parts of the adoption process however, the factors that make a difference on the actual results and outcomes of the process has something to do with the practical or technical aspects that establish the foundation of various IT innovations.

In general, the article was informative, utilizing the practical and accurate methodologies of empirical testing on the adoption of ERP softwares, an IT innovation, by organizations. The results of the testing were tabulated and then interpreted in order to answer the inquiries of the factors or dynamics that influence the adoption process and the implications of the results to the processes and operations carried out by the organization.

In addition, the information that may be obtained from the article helps production and marketing institutions that handle the introduction of various IT innovations to the market. The primary intention of the researchers was to provide production and marketing institutions of various ideas on how IT innovations should be designed and formulated in order to address the various challenges and difficulties that might arise from the factors that influence the adoption process.

For instance, the problems of resistances or adjustments early on might be diminished by producing IT innovations that are explicitly useful and advantageous, while at the same time simple and trouble-free for managers and employees to learn how to handle and manipulate at once. In addition, designing and formulating IT innovations according to the factors that affect the adoption process will help marketing institutions in establishing and employing marketing strategies and approaches that will convince organizations of the necessity to purchase and adopt marketed IT innovations.

Since the research was primarily intended for production and marketing institutions, the researchers could have added some information for organizations that will help them in handling the challenges and difficulties of adopting IT innovations during the early and later parts of the process for the reason that although IT innovations are marketed efficiently due to the impressive marketing strategies and approaches, there might still be other problems that organizations may encounter along the way.

However, despite the lack of information, the article was still informative enough to provide valid and reliable facts or data to production and marketing institutions that will help them obtain optimum success in their fields.

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