Nirlife is the brand of the healthcare division of well-diversified FMCG Major- Nirma Limited. Being in the healthcare domain Nirlife assumes great sense of responsibility and wholeheartedly concentrates on better value delivery with uncompromising quality, guaranteed efficiency, and continuous innovation. 1) HISTORY: Established in 1969, Nirma has earned a strong presence in millions of households within as well as beyond Indian frontiers. And today this name spells unparalleled growth and absolute reliability, with a market leader position in one of the largest economy.
Nirma keenly extends this success story into the healthcare domain under Nirlife brand. After all, health is happiness. Nirlife Healthcare is one of the largest manufacturer and marketer of extensive range of parenteral products and medical devices in the global market. With a strong research oriented work culture, state-of-the-art production facility and end-to-end product development capabilities – Nirlife is comfortably poised to establish itself as a leading healthcare brand in the international and domestic market.
The manufacturing facility is WHO GMP, CE and ISO certified. The set-up is equipped with quality systems and processes to adhere stringent evaluation parameters and to sustain growth through innovation, R&D and state-of-art analytical infrastructure in healthcare segment. Nirlife brand is established with a vision to attain significant presence in healthcare segment globally through cost effectiveness, innovation and quality healthy life to the end-user… Nirlife manufactures “Oneuse” range of medical devices In a fully integrated and automated state-of-the-art Facility.
This facility includes compounding of plastic, moulding of components, assembling of components and packaging of medical devices, all under one roof. 1. 1) Vision, Mission, Belief, Value: Belief: “Health is Happiness” …… Vision: To be a leading player in the field of healthcare by manufacturing and supplying high quality healthcare products and thus contribute to the well being of humankind and offering health and thus Happiness. Mission: To provide high quality healthcare products to masses at affordable price. Values:
Continuous exploration & development of new products & processes Laying emphasis on cost effectiveness Maintaining effective Quality Management System Complying with safety, environment and social obligations Imparting training to all involved on a continuous basis Team work and active participation all around 1. 2) Expertise / Operations : With four multi therapy divisions Nirlife is leading player in the Healthcare industry in India. We are leader in Intravenous infusions, Parenteral Anti-infective, Small volume parenterals and Medical disposable devices.
In specialty therapy, like Anesthesia, Plasma Expander, Total Parenteral Nutrition, Blood products, we are aiming to be a leader by 2011. Under disposable medical devices, we at Nirlife have “Oneuse” range of disposables includes syringe, needle, Infusion sets, Micro drip set, Alcoholic swab etc. We are enjoying 50% market share in disposable devices. We have forayed into manufacturing of pharmaceuticals in liquid, solid, powder, semi-solid dosage forms as well as in novel drug delivery systems. State of the art manufacturing facility.
We have adopted state of the art technology and equipments from world majors. This gives us edge over others in terms of our offering quality products to our valued customers. We at Nirlife, believes in “Health is Happiness” and thus involved in providing quality healthcare products to masses and thus offering helping hand to Medical professionals in their noble cause of saving life and offering Health to mankind Nirlife – a healthcare division of Nirma Limited acquired 20 years old manufacturing facility.
This is our 1st step in healthcare segment with parenteral preparation. Today, Nirlife has large operational capabilities to produce and market over 250 million bottles of Large Volume Parenteral, 1300 million ampoules of Small Volume Parenteral and 1500 million units of Medical Devices – perhaps one of the largest capacities in the global marketplace. The production base is located at Sachana village, in vicinity of Ahmedabad, Gujarat, India. Nirlife has world class technology at Sachana near Viramgam, 55 km away from Ahmedabad.
At present Nirlife became market leader within a short span of 3 years and Nirlife became India’s largest manufacturer in parenteral preparations and beat the giants through marketing Large Volume Parenteral (LVP), Small Volume Parenteral (SVP), High-end Parenteral Nutrition products, Medical Devices and consumer healthcare products. 1. 3) Products : Mainly 4 category of product are there namely as: MDD (medical disposable devices) SVP (small volume parentaral) CCD (critical care devices) LVP (large volume parentaral) Product 1 : MDD (medical disposable devices) Oneuse Disposable Medical Devices.
Sr. No. Brand Name Product Name Volume/ Size / SKU Packing 1 Oneuse Syringe 2 pc syringe 2, 5, 10 ml Blister pack (100/ pack) 2 Oneuse Syringe 3 pc syringe 2, 3, 5 ml Ribbon pack (100/ pack) 3 Oneuse Needle Needle 18 G to 28 G Blister pack (100/ pack) 4 Oneuse Infusion set With / Without airvent Blister / Ribbon pack (50/ pack) 5 Oneuse Alcoholic Swab Alcohol swab Sachet (100 / pack) 6 Oneuse Blood Transfer set Blood Transfer set Ribbon pack (25/ pack) 7 Oneuse Insulin syringe Insulin syringe 30G , 31 G 30G, 31 G Ribbon pack (10/ pack) 8 Oneuse Microdrip set Micro drip set.
Ribbon pack (25/ pack) 9 Oneuse Measured volume set Measured volume set Ribbon pack (10/ pack) 10 Oneuse Surgical gloves Surgical gloves 6. 5′, 7. 0′, 7. 5′ 11 Oneuse Adult Diper Adult diper Medium, Large, Extra large Plastic bag (5 / bag and 10/ bag) Product 2 : SVP (small volume parentaral) Anti-infective Sr. No. Brand Name Product Name Volume Container 1 Nircip Ciprofloxacin Injections 100 ml Nipple Head / Euro Head 2 Nirget Gatifloxacin Injections 200 ml Nipple Head / Euro Head 3 Nirliv Levofloxacin Injections 100 ml Nipple Head / Euro Head 4 Nirflox Ofloxacin Injections 100 ml, 200 ml.
Nipple Head / Euro Head 5 Nirmet Metronidazole Injections 100 ml Nipple Head / Euro Head 6 Nirzolid Linezolid Injections 100 ml, 300 ml Nipple Head / Euro Head 7 Nirmet plus Metronidazole with Dextrose 500 ml Nipple Head / Euro Head 8 Flucanir Fluconazole Injection 100 ml Glass bottle Diluents Sr. No. Brand Name Product Name Volume Container 1 SWFI Sterile Water for Injection 5 , 10, 20 ml Plastic ampoule 2 NS Sodium chloride Injection 5, 10 ml Plastic ampoule 3 30D 30% Dextrose 20 ml Plastic ampoule 4 50D 50% Dextrose 20 ml Plastic ampoule Respules Sr. No. Brand Name Product Name Volume.
Container 1 Salbutamol Salbutamol 2. 5 ml Plastic ampoule 2 Levosalbutamol Levosalbutamol 2. 5 ml Plastic ampoule Product 3 : CCD (critical care devices) specialty products Sr. No. Brand Name Product Name Volume Container 1 Meronir Meropenem Injection 500 mg, 1 gm Glass vial 2 Iminir Imipenem Injection 500 mg Glass vial 3 Meronir kit Meropenem injection + NS 100 ml + IV set 1 gm Glass vial 4 Iminir Kit Imipenem injection +NS 100 ml + IV set 500 mg Glass vial 5 Pipranir kit Pipracillin + Tazobactum + NS 100 ml + IV Set 4. 5 gm Kit 6 Cefonir kit Cefoperazone +Sulbactum + NS 100 ml+ IV set.
1 gm Kit Anesthetic range of products Sr. No. Brand Name Product Name Volume Container 1 Nirfol Propofol Intravenous Injection 10, 20, 50, 100 ml Glass bottle 2 Lignonir Lignocaine injection 2% 30 ml Glass vial 3 Lignonir ADR Lignocaine Injection with Adrenaline 2% 30 ml Glass vial 4 Ketanir Ketamin Injection (50 mg/ ml) 10 ml Glass vial 5 Midanir Midazolam Injection 5 ml, 10 ml Glass amp, Vial 6 Thionir Thiopentone sodium 500 mg, 1000 mg Glass vial 7 Stignir Neostigmine Injection 1 ml, 5 ml Ampoule 8 Atranir Atracurium injection 2. 5, 5 , 10 ml Ampoule 9 Vecurnir Vecuronium injection.
2, 10 mg Glass vial 10 Rocunir Rocuronium injection 5 ml Glass vial Plasma Volume Expander Sr. No. Brand Name Product Name Volume Container 1 Nirhes – 200 Hydroxy Ethyl Starch (200/0. 5) – 6% 500 ml Plastic bottle 2 Nirhes – 130 Hydroxy Ethyl Starch (130/0. 4) – 6% 500 ml Bag 3 Nirtran Dextran IV infusion 500 ml Plastic bottle Blood and related products Sr. No. Brand Name Product Name Volume Container 1 Eponir Erythropoietin injection 2000 iu, 4000 iu PFS 2 IVIG Intravenous Immunoglobulin G 100 ml Glass bottle 3 Sucronir Iron Sucrose Injection 5 ml Glass ampoule 4 Hepanir Heparin Injection.
5000 iu, 25000 iu Glass vial Product 4: LVP (large volume parentaral) Dextrose containing products Sr. No. Brand Name Product Name Volume Container 1 5D 5% Dextrose 100 / 250 / 500 / 1000 ml Nipple Head / Euro Head/ Bag 2 10 D 10% Dextrose 100 / 250 / 500 / 1000 ml Nipple Head / Euro Head/ Bag 3 20 D 20% Dextrose 100 / 250 / 500 / 1000 ml Nipple Head / Euro Head/ Bag 4 25 D 25% Dextreose 100 / 250 / 500 / 1000 ml Nipple Head / Euro Head/ Bag 5 50 D 50% Dextrose 100 / 250 / 500 / 1000 ml Nipple Head / Euro Head/ Bag Uretics Sr. No. Brand Name Product Name Volume Container 1 20 M.
20% Mannitol 100 ml, 350 ml Nipple Head / Euro Head 2 Nirtol G Mannitol with Glycerin 100 ML Nipple Head / Euro Head Dialysis solution Sr. No. Brand Name Product Name Volume Container 1 PD Peritoneal Dialysis solution 2 lit, 3 lit Bags Other Sr. No. Brand Name Product Name Volume Container 1 Fructonir 10% Invert Sugar 500 ml Nipple Head / Euro Head 2 Fructonir NS Invert Sugar with NS 500 ml Nipple Head / Euro Head CHAPTER 2 : INTRODUCTION TO TOPIC 2. 1) MARKET SHARE : Market share is one of the primary indicators companies use to measure how well they are doing versus competitors.
Market share is defined as … “ The percentage of business or product or sales a company wields out of total business or product or sales by all competitors combined in any given market respectively. ” The total available business is called market potential. There are two basic ways of stating market share figures 1) Percent of Sales 2) Percent of Units 3) Questionnaire fill 2. 1. 1) PERCENT OF SALES : Percent of sales is one measure of market share. For example, if a small electronics firm sells $2 million in a market with a total of $100 million in sales, its market share is 2 percent.
That is just one market, however. Imagine that the small electronics firm sells products in 10 markets — with market share figures varying between 1 percent and 4 percent in each market. The firm’s total market share for all 10 markets might be 2. 5 percent. 2. 1. 2) PERCENT OF UNITS : Companies can calculate market share using sales units. For example, a small bottled-water distributor may sell 10,000 units per year out of the 100,000 sold in a local market area by all competitors combined. Therefore, its market share is 10 percent for that market.
Unit market share may be more useful in some cases, as companies can better derive average product prices of competitors. They can use this information to better price their own products. 2. 1. 3) QUESTIONNAIRE FILL : Questionnaire fill up, which is used most often by researchers, is based on a series of competitive interviews and/or question where each respondent is asked for certine question related to product and/or business and from that market share would be determined.
2. 2) MDD PRODUCTS OF NIRLIFE HEALTH CARE : MDD means medical disposable devices. It includes 1) Syringe and Needle.
3) IV set 4) Diper 2. 2. 1) SYRINGE AND NEEDLE : A syringe is a simple pump consisting of a plunger that fits tightly in a tube. The plunger can be pulled and pushed along inside a cylindrical tube (called a barrel), allowing the syringe to take in and expel a liquid or gas through an orifice at the open end of the tube. The open end of the syringe may be fitted with a hypodermic needle.
TABLE 2. 2. 1. 1) A DIAGRAM OF SYRINGE CHART 2. 2. 1. 1) A DIAGRAM OF NEEDLE SHAPES TABLE 2. 2. 1. 2) COLOUR WITH SIZE OF NEEDLE VARIABLE THAT AFFECT SYRINGE AND NEEDLE’S MARKET SHARE : Quality of gradution mark.
Tranaparency of barrel Smoothness of pluger Leakage Gasket material Size availability Price Needle bevel availability Colour availability Pain Gauge size availability 2. 2. 2) IV SET : it is intravenous set mainly used for the continuous introduction of a solution intravenously , a drop at a time. venous means vein and Intravenous (IV) medications are a solutions administered directly into the venous circulation via a syringe or intravenous catheter (tube). The device used to administer an intravenous solution, such as the familiar IV drip.
IV CATHETER : Intravenous catheters are used for administration of medication and fluids directly into your veins. They are usually located in your hand, arm, or neck. It contains a small needle with a hollow tube inserted into a vein and used to give medicines or fluids. It refers to the placement of a small, flexible, tubular instrument that is passed into a vein (typically in the forelimb) and secured there to provide a port that allows delivery of fluids, nutrition, or blood products directly into the bloodstream. VARIABLE THAT AFFECT IV SET’S MARKET SHARE : Price Quality of material Tip.
Traperancy of tube DIAGRAM OF IV SET AND IV CATHETER TABLE 2. 2. 2. 1) CATHETER WITH COLOUR AND SIZE 2. 23) ADULT DIAPER : An adult diaper (or adult nappy) is a diaper made to be worn by a person with a body larger than that of an infant or toddler. Diapers can be necessary for adults with various conditions, such as incontinence, mobility impairment, severe diarrhea or dementia. Adult diapers are made in various forms, including those resembling traditional child diapers, underpants, and pads resemblingsanitary napkins (known as incontinence pads). VARIABLE THAT AFFECT DIAPER’S MARKET SHARE : Price.
Material Elasticity Comfortness Size availability CHAPTER 3 : LITERATURE REVIEW 3. 1) According to study conducted by An IndiaCLEN Programme Evaluation Network Study (IPEN Study) on “Assessment of injection practices in India” in partnership with Ministry of Health and Family Welfare, Government Of India, World bank , Medical injections administered in India per year add up to 4. 5 billion (the approximate annual demand in Indian market) . Aggregate demand of syringes in the states Gujarat, Maharashtra, Andhra Pradesh, Karnataka and Tamilnadu account for around 45% of total annual demand in India.
62% i. e. 3. 1 billionof these injections are unsafe. In India around 0. 3 million people die each year because of being administered unsafe injections (according to World Health Organisation, WHO). 3. 2) According to Netscribes (India) Pvt. Ltd and Dublin Research and Market has announced “Syringes And Needles Market in India 2011” report , as Growing Insulin and Vaccine Needs Driving the Syringes & Needles Market in India, finds Netscribes The Indian syringes & needles market is growing steadily owing to the better healthcare facilities arising from the improved infrastructure.
An analysis of the drivers explains the factors leading to the growth of the market which include increasing need of insulin doses, increasing demand for vaccines, improving health infrastructure, growing incidence of diseases, changing demographics and health check-up packages. Some of the major challenges to the market are illegal recycling of syringes & needles and problems associated with usage.
CHAPTER 4 : RESERCH METHODOLOGY 4. 1) THE RESEARCH PROCESS : The Marketing research process involves a number of interrelated activities which don’t rigidly follow a particular sequence.
Followings are the various steps in the research methodology process: 1) Formulating the research problem. 2) Choice of research design. 3) Determining sources of data. 4) Designing data collection forms. 5) Determining sampling design and sampling size. 6) Organizing and conducting the field survey. 7) Processing and analyzing the collected data. 8) Preparing the research report.
4. 2) NEED FOR THE STUDY: Nirlife healthcare wants to know the market share and market presence of MDD products so that whether they increase sales or not.
Nirlife healthcare wants to know the local and branded leader in the market of syringe and needle, iv set and diaper 4. 3) RESERCH TOPIC : “ In-depth study of market share and market presence of MDD product with reference to nirlife health care pvt ltd. ” 4. 4) RESERCH OBJECTIVE : 1) To find out MDD product’s market share and market presence of Nirlife health care pvt ltd. 2) To find out different Syringe and Needle, iv set, Diaper available in the market. 3) To identify variable that affect the market share of MDD product of Nirlife health care pvt ltd. 4.
5) RESERCH QUESTION : 1) How to measure the market share market presence of Nirlife health care pvt ltd? 2) What are the different Syringe and Needle, iv set, Diaper available in the market? 3) What are the different variable that affect market share of MDD product of Nirlife health care pvt ltd? 4. 6) HYPOTHESIS : H0 : There is association between preference of Syringe/Needle and consumption of Syringe/Needle. H1 : There is association between preference of IV set and consumption of IV set. H2 : There is association between preference of Diaper and consumption of Diaper.
H3: There is association between preference of syringe/Needle and consumption of syringe/Needle. 4. 7) RESEARCH DESIGN : It is a frame work or blue print for conducting the marketing research project. It is a frame it specifies the details of the procedures necessary for obtaining the information needed to structure and solve marketing research problems. A research design lays the foundation for conducting the project. A good research design will ensure that the marketing research project is conducted effectively and efficiently. Typically a research design involves the following tasks: a. i.
1) Design exploratory, conclusive and or descriptive phase of the project. a. i. 2) Define the information needed. a. i. 3) Specify the measurement and scaling procedure. a. i. 4) Construct and present an appropriate form of data collection. a. i. 5) Specify the sampling process and sample size. a. i. 6) Develop a plan for data analysis. The research design was conducted in two phases. 1) Exploratory Research 2) Conclusive Research 4. 7. 1) Exploratory Research : It is a type of research design, which has its primary objective of getting an insight into and understanding of the problem situation confronting the researcher.
It has been conducted using secondary data & qualitative research. Secondary data: 1. External: Published material Computerized database 4. 7. 2) Conclusive Research : Descriptive research : It is a type of conclusive research that has its major objective the description of something usually market characteristics or functions. Descriptive research is preplanned and structured. It is based on large amount of representative samples. For the descriptive research I have used the survey method in which single cross sectional design has been adopted. 1) Survey method Cross sectional design single cross sectional.
Single cross sectional : It is a cross sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample only once. Data Sources: Primary Source: Questionnaire is a structured technique for data collection that consists of a series of questions, written or verbal, that a respondent answers. Research Instrument: A questionnaire is used as a data collection instrument for collecting the Primary data. A questionnaire consists of various questions in a structured format. 4. 7. 3) POPULATION DEFINITION : Population : All the customers such as medical stores and pathology labs.
Sampling element :All the customers in ahmedabad such as medical stores and pathology labs Sampling unit : A customer such as medical stores and path lab Sampling frame : Not available Extent : In Ahmedabad. Time : May to June 2013 Non probability sampling technique : Judgemental sampling Sample size : Likert scale: 5-1/6=0. 67 N = z2*62/D2 Z = 1. 96 6 = 0. 67 E = 0. 138 N= (1. 96)2*(0. 67)2/ (0. 138)2 N=90 Data analysis technique : Frequency Analysis Data analysis software : SPSS and Microsoft Excel. Significance level : 0. 05 (95% confidence level is used where rejection rate is 5%) CHAPTER 5 : DATA ANALYSIS.
DATA ANALYSIS 1 : 5. 1) For retail stores 1) Which company’s syringe and needle you are keeping ? NAME RESPONSE PERCENTAGE Bd 41 41 % Nirlife health care 33 33 % Dispo 21 21 % Tiger get 15 15 % Interpretation: There are 4 branded company’s syringe and needle available in the market BD, NIRLIFE HEALTH CARE, DISPOVAN, TIGER GET . The market presence of BD is 37% , NIRLIFE HC is 30% , DISPOVAN is 19% , TIGER GET is 14% . 2) Why are you keeping that syringe and needle ? NAME VARIABLE RESPONSE PERCENTAGE Bd Bd_quality 19 19 % Bd_doctor’s prescribe 10 10 % Bd_Material 10 10 % Bd_Services 02 02 % Nirlife health care Nl_Quality.
10 10 % Nl_Price 17 17 % Nl_Material 5 5 % Nl_Services 1 1 % Dispo D_Quality 8 8 % D_Price 6 6 % D_Material 4 4 % D_Services 1 1 % Tiger get Tg_Quality 4 4 % Tg_Price 5 5 % Tg_Material 3 3 % Tg_Services 3 3 % Interpretation: BD’s market presence is due to quality and is 19% , NIRLIFE HC’s market presence is 17% and it is due to its low price and greater margin to retail stores , DISPOVAN’s market presence is 8% due to quality and TIGERGET’s market presence is average in all criteria. In market BD is well known for its quality , NIRLIFE HC is known for its good margin and DISPOVAN is known for its quality and low price.
3) Which company’s IVset you are keeping ? NAME RESPONSE PERCENTAGE B braun 38 38 % Nirlife health care 33 33 % Bd 29 29 % Interpretation: There are 3 company’s iv set available in the market B BRAUN, NIRLIFE HC, BD. The market presence of B BRAUN is 38%, NIRLIFE HC is 33% and BD is 29% in iv set in retail stores. 4) Which company’s diapers you are keeping ? NAME RESPONSE PERCENTAGE Sumo 25 25 % Nirlife health care 14 14 % Teddy baby 14 14 % Friends 16 16 % Puppy 09 09 % P/g 20 20 % Interpretation: There are 6 company’s adult diaper available in the market SUMO, NIRLIFE HC, TEDDY BABY, FRIENDS, PUPPY, P/G.
There are 25% retail stores are keeping adult diaper of SUMO, 14% of NIRLIFE HC, 14% of TEDDY BABY, 16% of FRIENDS, 9% of PUPPY and 20% of P/G. 5) What do u think about consumption per month for syringes and needles ? a) Less than 20b) 21-40 c) 41-60 d) Above 60 NAME VARIABLE RESPONSE PERCENTAGE Bd Bd_Less than 20 5 5 % Bd_21-40 10 10 % Bd_41-60 16 16 % Bd_Above 60 10 10 % Nirlife health care Nl_Less than 20 2 2 % Nl_21-40 6 6 % Nl_41-60 8 8 % Nl_Above 60 17 17 % Dispo D_Less than 20 6 6 % D_21-40 9 9 % D_41-60 6 6 % D_Above 60 0 0 % Tiger get Tg_Less than 20 4 4 % Tg_21-40 4 4 % Tg_41-60 4 4 % Tg_Above 60 3 3 %.
Interpretation: The BD’s syringe and needle is selling highest in 41-60 quantity and is 16%, NIRLIFE HC is selling highest in >60 quantity and is 17%, DISPO is selling in 21-40 quantity is 9% and TG is selling average in all quantity. 6) what do u think about consumption per month for IV set ? a) Less than 20b) 21-40 c) 41-60 d) Above 60 NAME VARIABLE RESPONSE PERCENTAGE B braun Bb_less than 20 4 4 % Bb_21-40 16 16 % Bb_41-60 17 17 % Bb_Above 60 3 3 % Nirlife health care Nl_Less than 20 4 4 % Nl_21-40 7 7 % Nl_41-60 12 12 % Nl_Above 60 10 10 % Bd Bd_Less than 20 3 3 % Bd_21-40 6 6 % Bd_41-60 12 12 % Bd_Above 60.
8 8 % Interpretation: B BRAUN is selling highest in 41-60 quantity and is 17%, NIRLIFE HC is selling highest 12% in 41-60 % and BD is selling highest 12% in 41-60 quantity in retail stores 7) What do u think about consumption per month for diaper ? a) Less than 20b) 21-40 c) 41-60 d) Above 60 NAME VARIABLE RESPONSE PERCENTAGE Sumo s_Less than 20 2 2 % S_21-40 5 5 % S_41-60 8 8 % S_Above 60 10 10 % Nirlife health care Nl_Less than 20 2 2 % Nl_21-40 5 5 % Nl_41-60 5 5 % Nl_Above 60 2 2 % Teddy baby Tb_Less than 20 1 1 % Tb_21-40 6 6 % Tb_41-60 4 4 % Tb_Above 60 3 3 % Friends Fs_Less than 20 4 4 % Fs_21-40 5 5 %.
Fs_41-60 3 3 % Fs_Above 60 4 4 % Puppy Pp_Less than 20 1 1 % Pp_21-40 3 3 % Pp_41-60 4 4 % Pp_Above 60 1 1 % p/g Pg_Less than 20 3 3 % Pg_21-40 4 4 % Pg_41-60 6 6 % Pg_Above 60 7 7 % Interpretation: The SUMO is selling highest in >60 quantity and is 10%, NIRLIFE HC is selling highest in 21-40 and 41-60 quantity and is 5%, TEDDYBABY is selling highest as 6% in 21-40 quantity, FRIENDS is selling highest as 5% in 21-40 quantity, PUPPY is selling highest as 4% in 41-60 quantity and P/G is selling highest in >60 quantity and is 7% in retail stores. 5. 2) For path lab 1) Which company’s syringe and needle you preffered ?
NAME RESPONSE PERCENTAGE Bd 28 28 % Nirlife health care 48 48 % Dispo 14 14 % Tiger get 10 10 % Interpretation: There are 4 branded company’s syringe and needle available in the market BD, NIRLIFE HEALTH CARE, DISPOVAN, TIGER GET in pathology lab. The market presence of BD is 28 , NIRLIFE HC is 48% , DISPOVAN is 14% , TIGER GET is 10%. 2) Why you preffered that syringe and needle ? NAME VARIABLE RESPONSE PERCENTAGE Bd Bd_quality 12 12 % Bd_doctor’s prescribe 6 6 % Bd_Material 5 5 % Bd_Services 5 5 % Nirlife health care Nl_Quality 10 10 % Nl_Price 21 21 % Nl_Material 8 8 % .Nl_Services 9 9 % Dispo D_Quality 5 5 %.
D_Price 4 4 % D_Material 4 4 % D_Services 1 1 % Tiger get Tg_Quality 1 1 % Tg_Price 3 3 % Tg_Material 5 5 % Tg_Services 1 1 % Interpretation: BD’s market presence is due to quality and is 12% , NIRLIFE HC’s market presence is 21% and it is due to its low price and greater margin to Pathology lab , DISPOVAN’s market presence is 5% due to quality and TIGERGET’s market presence is average in all criteria. In market BD is well known for its quality , NIRLIFE HC is known for its good margin and DISPOVAN is known for its quality and low price. 3) What do u think about consumption per month ? a) Less than 20b) 21-40.
c) 41-60 d) Above 60 NAME VARIABLE RESPONSE PERCENTAGE Bd Bd_less than 20 05 05 % Bd_21-40 12 12 % Bd_41-60 17 17 % Bd_Above 60 04 04 % Nirlife health care Nl_Less than 20 6 6 % Nl_21-40 14 14 % Nl_41-60 20 20 % Nl_Above 60 04 04 % Dispo D_Less than 20 3 3 % D_21-40 5 5 % D_41-60 4 4 % D_Above 60 2 2 % Tiger get Tg_Less than 20 1 1 % Tg_21-40 4 4 % Tg_41-60 4 4 % Tg_Above 60 1 1 % Interpretation: The BD’s syringe and needle is selling highest in 41-60 quantity and is 17%, NIRLIFE HC is selling highest in 41-60 quantity and is 20%, DISPO is selling in 21-40 quantity is 5% and TG is selling average in all quantity.
4) Which ml and type of syringes you preffered ? Ml_______ and 2 pc 3 pc NAME RESPONSE PERCENTAGE NAME RESPONSE PERCENTAGE 2 ml 20 20 % 2 pc 46 46 % 5 ml 54 54 % 3 pc 54 54 % 10 ml 22 22 % 20 ml 4 04 % Interpretation: For the preference , 20% Pathology lab prefer 2 ml, 54% Pathology lab prefere 5 ml, 22% pathlab prefere 10 ml, 4% Pathology lab prefere 20 ml of syringe and needle . Interpretation: For the preference, 54% Pathology lab prefer 3 pc and 46% Pathology lab prefer 2 pc syringe and needle. So syringe and needle contain rubber gasket is widely used in pathology lab. DATA ANALYSIS 2: 5.
3) MICROSOFT EXCEL RATAIL STORES Name of RS S/N Sales Iv set Sales Diaper Sales Sanjay Medical Stores DISPO 41-60 NL >60 SUMO 20< Anand Medical Stores DISPO 21-40 NL >60 SUMO 21-40 Sunrice Chemist NL >60 NL 41-60 FRIENDS 20< Om Medical Stores bd 41-60 B BRAUN 21-40 FRIENDS 21-40 Shayam Pharmacy BD 21-40 B BRAUN 41-60 TEDDYBABY 20< Sarthak Medical Stores TG >60 NL 21-40 SUMO 21-40 Paras Ayurvedic Stores TG 41-60 NL >60 SUMO 20< Silver Medicines TG 21-40 NL 41-60 PUPPY 20< Shanti Medical Stores dispo >60 BD 21-40 P/G 21-40 Zalak Medivcal Stores DISPO 41-60 BD >60 P/G 20< Banshari Medical Stores.
NL 21-40 B BRAUN 41-60 NL 21-40 Paras Medical Stores NL >60 B BRAUN 21-40 FRIENDS 20< Raj Chemist NL 41-60 B BRAUN >60 SUMO 21-40 Medilink Medical Stores NL 21-40 B BRAUN 41-60 friends 20< Apollo Pharmacy NL >60 B BRAUN 21-40 TEDDYBABY 21-40 Yash Stores DISPO 41-60 BD >60 NL 20< Vijay Stores TG 21-40 NL 41-60 sumo 21-40 Manan Stores TG >60 NL 21-40 NL 20< Prakash Ayurvedic Stores DISPO 41-60 NL >60 TEDDYBABY 21-40 Paras Pharmacy DISPO/NL 21-40 NL 41-60 FRIENDS 20< Gayatri Medical Stores BD >60 B BRAUN 21-40 P/G 21-40 Shreeji Medical Stores BD 41-60 B BRAUN >60 P/G 20< Arpan Chemists BD 21-40.
B BRAUN 41-60 P/G 21-40 Drashti Clinic BD >60 B BRAUN 21-40 P/G 20< Mudra Medicines NL 41-60 B BRAUN >60 P/G 21-40 Tapan Medical Stores BD 21-40 B BRAUN 41-60 P/G 20< Jalaram Medical Stores NL >60 NL 21-40 SUMO 21-40 Natraj Medical Stores TG 41-60 NL >60 SUMO 20< Karishna Medical Stores DISPO 21-40 NL 41-60 SUMO 21-40 Maruti Medical Stores TG >60 NL 21-40 SUMO 20< Dhara Medical Stores NL 41-60 NL >60 SUMO 21-40 Sagar Medical Stores DISPO 21-40 NL 41-60 SUMO 20< Mahavir Medical Stores TG >60 BD 21-40 PUPPY 21-40 Umiya Medical Stores NL 41-60 NL >60 NL 20< Patel Medical Stores DISPO 21-40 NL.
41-60 PUPPY 21-40 Dev Medical Stores NL >60 NL 21-40 TEDDYBABY 20< Ghanshayam Medical Stores NL 41-60 NL >60 TEDDYBABY 21-40 Mahavir Medical Stores BD 21-40 B BRAUN 41-60 P/G 20< Anuradha Medical Stores BD >60 NL 21-40 FRIENDS 21-40 Chirag Medical Stores NL 41-60 NL >60 TEDDYBABY 20< Nirmal Medical Stores BD 21-40 B BRAUN 41-60 NL 21-40 Kuldeep Medical Stores BD >60 BD 21-40 P/G 20< Rajdeep Stores NL 41-60 BD >60 P/G 21-40 Karnavati Medical Stores DISPO 21-40 BD 41-60 P/G 20< Jagdish Medical Stores BD >60 BD 21-40 P/G 21-40 Pated Medical Stores DISPO 41-60 BD >60 P/G 20< Parth Chemist BD 21-40.
BD 41-60 P/G 21-40 Jalaram Medicine BD >60 BD 21-40 P/G 20< Navdeep Medical Stores NL 21-40 B BRAUN 41-60 PUPPY 21-40 Narayan Medical Stores TG 41-60 NL >60 FRIENDS 20< Rajasthan Medical Stores BD 21-40 BD 21-40 P/G 21-40 Radhe Medical Stores BD >60 BD 41-60 P/G 20< Hiren Drugist NL 41-60 B BRAUN 21-40 P/G 21-40 Abhinav Pharma BD >60 BD 41-60 SUMO 20< A One Medical Stores TG 41-60 BD 21-40 P/G 21-40 Hardik Medical Stores DISPO 21-40 BD >60 P/G 20< Shree Ganesh Medical Stores TD >60 BD 41-60 TEDDYBABY 21-40 Raj Medical NL 41-60 BD 20< FRIENDS 20< Saurashtra Medical Stores TG 41-60 BD 21-40.
FRIENDS 21-40 Mahavir Medical Stores DISPO >60 BD 41-60 PUPPY 20< Sagar Medical Stores BD 41-60 BD 21-40 TEDDYBABY 21-40 Karishna Chemist BD 21-40 NL >60 FRIENDS 20< Darshan Drugist NL/DISPO >60 B BRAUN 41-60 NL 21-40 Priyank Medical Stores NL 41-60 NL 21-40 SUMO 20< Kakdiya Medical Stores NL 21-40 B BRAUN >60 TEDDYBABY 21-40 Yash Medical Stores NL >60 BD 41-60 PUPPY 20< Param Chemist BD 41-60 BD >60 FRIENDS 21-40 Kaham Medical Stores BD >60 B BRAUN 21-40 NL >60 Aum Pharmacy DISPO 21-40 B BRAUN 21-40 PUPPY 21-40 Unjha Pharmacy NL >60 NL 41-60 SUMO 20< Dwarkesh Chemist BD/NL 41-60 B BRAUN 21-40
FRIENDS 21-40 Shreeji Medical Stores NL >60 NL 41-60 SUMO 21-40 Abc Medicines BD >60 B BRAUN 21-40 NL 21-40 Dhyani Stores NL >60 NL 41-60 PUPPY 20< Sagar Stores BD >60 B BRAUN 21-40 SUMO 20< Akshar BD 41-60 NL >60 SUMO 20< Simandhar Medical Stores BD >60 B BRAUN >60 TEDDYBABY 21-40 Mahakali Medicines BD 41-60 NL 21-40 SUMO 20< Nirman Medicines NL >60 B BRAUN >60 FRIENDS 21-40 Shyam Medical NL 21-40 B BRAUN 20< SUMO 20< Gaurav Medicines BD 41-60 BD >60 P/G 20< Navjyot Medical Stores NL 21-40 BD 41-60 P/G 21-40 Rajdeep Medical Stores BD >60 BD 21-40 P/G 20< Nirmman Medical Stores NL 21-40 B BRAUN.
41-60 PUPPY 21-40 Ram Chemist TG 41-60 NL >60 FRIENDS 20< Janak Medical Stores BD 41-60 BD >60 FRIENDS 21-40 Dhanvantari Medical Stores NL >60 B BRAUN 21-40 NL >60 Ghanshayam Medical Stores DISPO 21-40 B BRAUN 21-40 PUPPY 21-40 Drashti Medical Stores NL >60 BD 41-60 SUMO 20< Paras pharmacy BD 41-60 B BRAUN 21-40 FRIENDS 21-40 Calculation: Syringe – Needle Iv set Diaper SUM OF LOW HIGH SUM OF LOW HIGH SUM OF LOW HIGH ALL 3797 4800 ALL 3521 4680 ALL 1924 2760 NL 1378 1720 NL 1358 1700 NL 264 340 AVRG FLOW 42 54 AVRG FLOW 39 52 AVRG FLOW 21 31 NL % 36 35 NL % 39 36 NL % 14 12 Interpretation:
From the calculation of excel data sheet , the market share of NIRLIFE HC is found to be 35. 5 % in syringe and needle in retail stores. From the calculation of excel sheet data , the market share of NIRLIFE HC is found to be 37. 5 % in iv set in retail stores. From the calculation of excel sheet data , the market share of NIRLIFE HC is found to be 13 % in diaper in retail stores. PATHOLOGY LAB Name of PL Place S/N Sales Bhagyoday Bapunagar NL >60 Shreeji Bapunagar NL 41-60 Astha Bapunagar BD 21-40 Kacchadiya Bapunagar NL 20< Radhe Bapunagar NL >60 Divine Bapunagar BD 41-60 Hardik Ba.